广告法规与治理 = Advertising laws and governance
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Main Authors: | |
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Published: |
社会科学文献出版社
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Publisher Address: | 北京 |
Publication Dates: | 2023 |
Literature type: | Book |
Language: | Chinese |
Series: |
新媒体公共传播丛书 |
Subjects: | |
Carrier Form: | 243页: ; 24cm |
ISBN: | 978-7-5228-1871-9 |
Index Number: | D922 |
CLC: | D922.294.4 |
Call Number: | D922.294.4/9247-1 |
Contents: | 本书共十章,包括法的基本理论、广告法规体系、治理与广告治理、广告治理主体、广告治理策略、一般性广告规范、特殊行业广告规范等内容。 |