Screen Library广告法规与治理 = Advertising laws and governance
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| Main Authors: | |
|---|---|
| Published: |
社会科学文献出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2023 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
新媒体公共传播丛书 |
| Subjects: | |
| Carrier Form: | 243页: ; 24cm |
| ISBN: | 978-7-5228-1871-9 |
| Index Number: | D922 |
| CLC: | D922.294.4 |
| Call Number: | D922.294.4/9247-1 |
| Contents: | 本书共十章，包括法的基本理论、广告法规体系、治理与广告治理、广告治理主体、广告治理策略、一般性广告规范、特殊行业广告规范等内容。 |