Marketing research:within a changing information environment
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Main Authors: | |
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Group Author: | ; |
Published: |
McGraw-Hill/Irwin,
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Publisher Address: | Boston |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Series: |
McGraw-Hill/Irwin series in marketing |
Subjects: | |
Carrier Form: | xxiii, 720 p.: ill. ; 27 cm. +1 CD-ROM (4 3/4 in.) |
ISBN: |
0071151192 (international ed.) 0072467576 (alk. paper) 0072467630 (CD-ROM) |
Index Number: | F713 |
CLC: | F713.52 |
Call Number: | F713.52/H153/2nd.ed. |
Contents: |
CD-ROM has title: SPSS student version 11.0 for Windows. "ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover. Includes bibliographical references (p. 687-698) and indexes. |