Marketing research:within a changing information environment

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Bibliographic Details
Main Authors: Hair Joseph F
Group Author: Bush Robert P; Ortinau David J
Published: McGraw-Hill/Irwin,
Publisher Address: Boston
Publication Dates: c2003.
Literature type: Book
Language: English
Edition: 2nd ed.
Series: McGraw-Hill/Irwin series in marketing
Subjects:
Carrier Form: xxiii, 720 p.: ill. ; 27 cm. +1 CD-ROM (4 3/4 in.)
ISBN: 0071151192 (international ed.)
0072467576 (alk. paper)
0072467630 (CD-ROM)
Index Number: F713
CLC: F713.52
Call Number: F713.52/H153/2nd.ed.
Contents: CD-ROM has title: SPSS student version 11.0 for Windows.
"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
Includes bibliographical references (p. 687-698) and indexes.