奥运之年十二大品牌之伤 = Twelve wounded brands in the Olympic year of 2008
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Main Authors: | ; |
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Published: |
中国市场出版社
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Publisher Address: | 北京 |
Publication Dates: | 2009 |
Literature type: | Book |
Language: | Chinese |
Series: |
栋梁广告丛书 |
Subjects: | |
Carrier Form: | 11, 235页: ; 24cm |
ISBN: | 978-7-5092-0519-8 |
Index Number: | F279 |
CLC: | F279.23 |
Call Number: | F279.23/1813 |
Contents: | 本书对2008年发生重大伤害的十二大品牌进行介绍和点评,涉及品牌有:万科、汇源、五谷道场、三鹿、蒙牛、家乐福、康师傅、刘翔、恒源祥、百年润发、百度、国美。 |