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The value of business analytics identifying the path to profitability /

"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value pro...

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Bibliographic Details
Main Authors: Stubbs, Evan
Published:
Literature type: Electronic eBook
Language: English
Series: Wiley & SAS business series
Subjects:
Business planning.
Strategic planning.
Decision making.
Industrial management > Statistical methods.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
BUSINESS & ECONOMICS > Workplace Culture.
Electronic resource.
Electronic books.
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9781118983881
Summary: "Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program, reveals how to communicate the value of a project once it's done, presents an integrated framework for communicating the value of business analytics. Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher.
Carrier Form: 1 online resource (xiv, 322 pages) : illustrations.
Bibliography: Includes bibliographical references and index.
ISBN: 9781118983881
1118983882
9781118093412
1118093410
9781118093382
1118093380
9781118093405
1118093402
Index Number: HD30
CLC: F272
Contents: The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index.

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