Managing television news:a handbook for ethical and effective producing

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Bibliographic Details
Main Authors: Silcock B. William.
Group Author: Heider Don; (Donald Bruce); Rogus Mary T.
Published: Lawrence Erlbaum Associates,
Publisher Address: Mahwah, N.J.
Publication Dates: c2007.
Literature type: Book
Language: English
Series: Lea's communication series
Subjects:
Carrier Form: xv, 262 p.: ill. ; 26 cm.
ISBN: 0805853731 (pbk. : alk. paper)
9780805853735 (pbk. : alk. paper)
Index Number: G222
CLC: G222-62
G221-62
Call Number: G221-62/S582
Contents: Nbl-09 fil.
Includes bibliographical references and index.
What makes news? -- Who watches and why? -- What makes a good producer? -- The ethics of producing -- Deadlines, datelines, and decision making -- The art of producing -- Writing well -- Put on your marketing cap -- Life in the booth -- Managing live -- Managing people -- Managing sweeps: the good, the bad, and the ugly -- Managing the business -- Managing life.