Screen LibraryImpacts of online advertising on business performance /
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"--
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| Group Author: | ; |
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| Published: |
Business Science Reference, an imprint of IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2020] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- |
| Carrier Form: | xvi, 262 pages : illustrations, forms ; 27 cm. |
| Bibliography: | Includes bibliographical references (pages 226-255) and index. |
| ISBN: |
9781799816188 (hardcover) : 1799816184 (hardcover) 9781799816195 (paperback) 1799816192 (paperback) 9781799816201 (electronic book) 1799816206 (electronic book) |
| Index Number: | HF6146 |
| CLC: | F713.852 |
| Call Number: | F713.852/I343 |