Impacts of online advertising on business performance /
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"--
Saved in:
Group Author: | ; |
---|---|
Published: |
Business Science Reference, an imprint of IGI Global,
|
Publisher Address: | Hershey, PA : |
Publication Dates: | [2020] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series,
|
Subjects: | |
Summary: |
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- |
Carrier Form: | xvi, 262 pages : illustrations, forms ; 27 cm. |
Bibliography: | Includes bibliographical references (pages 226-255) and index. |
ISBN: |
9781799816188 (hardcover) : 1799816184 (hardcover) 9781799816195 (paperback) 1799816192 (paperback) 9781799816201 (electronic book) 1799816206 (electronic book) |
Index Number: | HF6146 |
CLC: | F713.852 |
Call Number: | F713.852/I343 |