Social media commerce for dummies /
Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.
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Main Authors: | |
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Published: |
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Literature type: | Book |
Language: | English |
Series: |
--For dummies
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Subjects: | |
Summary: |
Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online. |
Item Description: | Includes index. |
Carrier Form: | xviii, 309 pages : illustrations ; 24 cm. |
ISBN: |
9781118297933 (pbk.) : 1118297938 (pbk.) |
Index Number: | HF5415 |
CLC: | F713.36-05 |
Call Number: | F713.36-05/C699 |
Contents: | Introduction -- Prepping for social media commerce -- Adapting your web presence -- Casting for and catching customers -- Supporting your social media commerce efforts -- The part of tens. |