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Social media commerce for dummies /

Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.

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Bibliographic Details
Main Authors: Collier, Marsha
Published:
Literature type: Book
Language: English
Series: --For dummies
Subjects:
Internet marketing
Internet marketing > Social aspects
Social media > Economic aspects
Marketing > Social aspects
Summary: Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.
Item Description: Includes index.
Carrier Form: xviii, 309 pages : illustrations ; 24 cm.
ISBN: 9781118297933 (pbk.) :
1118297938 (pbk.)
Index Number: HF5415
CLC: F713.36-05
Call Number: F713.36-05/C699
Contents: Introduction -- Prepping for social media commerce -- Adapting your web presence -- Casting for and catching customers -- Supporting your social media commerce efforts -- The part of tens.

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