Managing technological innovation:competitive advantage from change

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Bibliographic Details
Main Authors: Betz Frederick 1937-
Published: Wiley,
Publisher Address: Hoboken, N.J.
Publication Dates: c2011.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Carrier Form: xv, 362 p.: ill. ; 25 cm.
ISBN: 9780470547823 (hardback)
0470547820 (hardback)
Index Number: F273
CLC: F273.1
Call Number: F273.1/B565/3rd.ed.
Contents: Includes bibliographical references (p.339-348) and index.
"Frederick Betz is one of the original creators of "technology management" and was Director of the TM program at the NSF. His first book on Management of Technology published by Prentice Hall 16 years ago has been acknowledged as setting the foundation for the subject. Betz further helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation. With this third edition he will bring the subject inline with current business strategy. "--