Screen LibraryHungry start-up strategy : creating new ventures with limited resources and unlimited vision /
Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approa...
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| Main Authors: | |
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| Published: |
Berrett-Koehler Publishers,
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| Publisher Address: | San Francisco : |
| Publication Dates: | [2012] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch. |
| Carrier Form: | xiv, 244 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781609945282 : 160994528X |
| Index Number: | HD62 |
| CLC: | F272.9 |
| Call Number: | F272.9/C678 |
| Contents: | Part I. Six start-up choices : Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Part II. Implications for stakeholders : Straight talk from start-up capital providers -- Can big companies train entrepreneurs? |