Screen LibraryPolitical marketing in the United States /
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,...
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| Group Author: | ; ; |
|---|---|
| Published: |
Routledge,
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| Publisher Address: | New York : |
| Publication Dates: | 2014. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"-- |
| Carrier Form: | xvii, 312 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780415632867 : 0415632862 : |
| Index Number: | JA85 |
| CLC: | D771.22-05 |
| Call Number: | D771.22-05/P769 |