The relationship marketer:rethinking strategic relationship marketing

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Bibliographic Details
Main Authors: Hougaard Søren.
Corporate Authors: SpringerLink (Online service)
Group Author: Bjerre Mogens, 1959-
Published: Springer,
Publisher Address: Berlin
Publication Dates: c2009.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-642-03243-1
Carrier Form: 1 online resource (236 p.): ill.
ISBN: 3642032435 (electronic bk.)
9783642032431 (electronic bk.)
Index Number: F713
CLC: F713.5
Contents: Description based on print version record.
Includes bibliographical references and index.