The relationship marketer:rethinking strategic relationship marketing
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Main Authors: | |
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Corporate Authors: | |
Group Author: | |
Published: |
Springer,
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Publisher Address: | Berlin |
Publication Dates: | c2009. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Subjects: | |
Online Access: |
http://dx.doi.org/10.1007/978-3-642-03243-1 |
Carrier Form: | 1 online resource (236 p.): ill. |
ISBN: |
3642032435 (electronic bk.) 9783642032431 (electronic bk.) |
Index Number: | F713 |
CLC: | F713.5 |
Contents: |
Description based on print version record. Includes bibliographical references and index. |