Screen LibraryThe handbook of media audiences
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse pers...
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| Literature type: | Electronic eBook |
| Language: | English |
| Series: |
Global handbooks in media and communication research
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| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781444340525 |
| Summary: |
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- |
| Carrier Form: | 1 online resource (xiii, 540 p.) : ill. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781444340525 (electronic bk.) 1444340522 (electronic bk.) |
| Index Number: | P96 |
| CLC: | G206.3 |
| Contents: |
Introduction / Being Audiences: Readers as audiences / Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound / Viewing / Search and social media / Spreadable media : how audiences create value and meaning in a networked economy / Going mobile / Theorizing Audiences: Audiences and publics, media and public spheres / The implied audience of communications policy making : regulating media in the interests of citizens and consumers / New configurations of the audience? The challenges of user-generated content for audience theory and media participation / The necessary future of the audience ...and how to research it / Reception / Affect theory and audience / Researching Audiences: Toward a branded audience : on the dialectic between marketing and consumer agency / Ratings and audience measurement / Quantitative audience research : embracing the poor relation / Media effects in context / 17. Cultivation analysis and media violence / Creative and visual methods in audience research / Locating media ethnography / Doing Audience Research: Children's media cultures in comparative perspective / Fan cultures and fan communities / Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences / Participatory vision : watching movies with Yolngu / The audience is the show / Seeking the audience for news : response, news talk, and everyday practices / Sport and its audiences / |