Cover is for reference only

From an idea to Nike : how marketing made Nike a global success /

"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" --...

Full description

Saved in:
Bibliographic Details
Main Authors: Sichol, Lowey Bundy
Group Author: Jennings, C. S
Published: Houghton Mifflin Harcourt,
Publisher Address: Boston :
Publication Dates: [2019]
Literature type: Book
Language: English
Series: From an idea to ... ; 2
Subjects:
Nike Firm > History > Juvenile literature
Sporting goods industry > United States > History
Footwear industry > United States > History > Juvenile literature
Athletic shoes > United States > History > Juvenile literature
Sports > United States > Marketing > Juvenile literature
Summary: "Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Carrier Form: 115 pages : illustrations ; 20 cm.
Bibliography: Includes bibliographical references (pages 113-115).
ISBN: 9781328453631 (paperback) :
1328453634 (paperback)
Index Number: HD9992
CLC: F471.268-09
Call Number: F471.268-09/S565
Contents: Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today.

Related Book Recommendations