Screen LibraryGlobal strategy : competing in the connected economy /
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| Main Authors: | |
|---|---|
| Published: |
Routledge,
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| Publisher Address: | New York, NY : |
| Publication Dates: | 2017. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xviii, 302 pages : illustrations, maps ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781138844247 1138844241 9781138844209 1138844209 |
| Index Number: | HD2755 |
| CLC: | F74 |
| Call Number: | F74/J256 |
| Contents: | Introduction : the connected economy -- Globalization : yesterday-today-tomorrow -- Globalization of industries and firms -- How to enter foreign markets -- How to compete in foreign markets -- How to grow in foreign markets -- Organizational design for global operations -- Global learning, capability building, and the MNE -- Innovation and the MNE -- Leveraging opportunities in the connected economy. |