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Political communication in direct democratic campaigns Enlightening or manipulating? /

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaign...

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Bibliographic Details
Group Author: Kriesi, Hanspeter
Published:
Literature type: Electronic Software eBook
Language: English
Series: Challenges to democracy in the 21st century
Subjects:
Political campaigns > Switzerland > Case studies
Communication in politics
Political campaigns > Press coverage
Political campaigns > Public opinion
Central government > Switzerland
Elections & referenda > Switzerland
Political parties > Switzerland
Media, information & communication industries > Switzerland
Politics and Government
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9780230343214
Summary: Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
'Interest in political campaigns and the role of the media has increased dramatically over the last few years. Political Communication in Direct Democratic Campaigns offers an impressively broad study of the interactions among politicians, the media and citizens. Based on a comprehensive data collection on three direct democratic campaigns in Switzerland, the contributors to this volume offer fascinating new insights on how media and politicians interact and how this interaction affects and is affected by citizens. Given the innovative and comprehensive design of the data collection this boo
Item Description: Electronic book text.
Epublication based on: 9780230304895, 2011.
Carrier Form: 288 p. : 30 figures, 53.
ISBN: 9780230304895
9780230343214 :
023034321X :
CLC: D771.224
Contents: Political Communication: an Integrated Approach-- H. Kriesi The Context of the Campaigns-- H. Kriesi & L. Bernhard Design of the Study: an Integrated Approach-- R. Hanggli, C. Schemer & P. Rademacher Coalition Formation-- L. Bernhard & H. Kriesi Construction of the Frames-- R. Hanggli, L. Bernhard & H. Kriesi Message Delivery-- L. Bernhard Media Organizations in Direct Democratic Campaigns-- P. Rademacher, M. A. Gerth & G. Siegert Coverage of the Campaigns in the Media-- M. A. Gerth, U. Dahinden, & G. Siegert Key Factors in Frame-building-- R. Hanggli The Role of Predispositions-- H. Kriesi

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