蓝海战略:超越产业竞争 开创全新市场
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Main Authors: | ; |
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Group Author: | |
Published: |
商务印书馆
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Publisher Address: | 北京 |
Publication Dates: | 2005 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 16,264页: ; 24cm |
ISBN: | 7-100-04452-9 |
Index Number: | F270 |
CLC: | F270 |
Call Number: | F270/8010 |
Contents: | 本书为企业甩脱竞争提供了一套系统性的方法。展示了一套经过实践证明的分析框架和工具,供企业成功地开创和夺取蓝海。 |
Note: | 书名原文:Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant |