Screen LibraryStrategy and planning：a manager's guide
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Wiley,
|
| Publisher Address: | Chichester, England New York |
| Publication Dates: | c1999. |
| Literature type: | Book |
| Language: | English |
| Edition: | [New ed.] |
| Subjects: | |
| Item Description: | Introducig corporate planning. |
| Carrier Form: | vi, 289 p.: ill. ; 23 cm. |
| ISBN: | 0471987182 |
| Index Number: | C934 |
| CLC: |
C934-62 F272.3-62 |
| Call Number: | F272.3-62/H972 |
| Contents: |
Rev. ed. of: Introducing corporate planning. 4th ed. 1991. Includes bibliographical references and index. Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management. |