Screen LibraryThe sport business future
...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gospe...
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| Literature type: | Electronic Software eBook |
| Language: | English |
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| Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230513693 |
| Summary: |
...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee 'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning. |
| Item Description: |
Ebook. Originally published in: 2004. |
| Carrier Form: | 224 p. |
| ISBN: |
9781403912671 9780230513693 : 0230513697 : |
| CLC: | F744-61 |
| Contents: | The Sport Business Solution: The Fourth Place Sport Business Singularity: Real Virtuality Athletes of the Future: Cyborgs, Mutants and Clones Sport Competitions of the Future: Free Markets and Freak Markets Tribal Sport Business: Caveman, Fan and Clan Worship in the Sport Cathedral: Keeping the Faith Corporate Sport Citizenship: Tigers and Sharks Green Sport Business: Greenbacks and Green Thumbs Cultural Sport Business: The Games Must Go On The New Frontiers of Sport Business: Sport Business as Unusual. |