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Psychology of branding /

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Bibliographic Details
Group Author: Evans, W. Douglas
Published: Nova Publishers,
Publisher Address: New York :
Publication Dates: [2013]
Literature type: Book
Language: English
Series: Psychology research progress
Subjects:
Branding Marketing > Psychological aspects
Brand name products > Psychological aspects
Carrier Form: xi, 240 pages : illustrations (some color) ; 26 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781626188174 (hardcover) :
1626188173 (hardcover)
Index Number: HF5415
CLC: F713.5
F760.5
Call Number: F760.5/P974

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