Screen LibraryLuxury Selling : Lessons from the world of luxury in selling high quality goods and services to high value clients /
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers whether you re selling luxury products or high va...
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| Published: |
Springer International Publishing : Imprint: Palgrave Macmillan,
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| Publisher Address: | Cham : |
| Publication Dates: | 2017. |
| Literature type: | eBook |
| Language: | English |
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| Online Access: |
http://dx.doi.org/10.1007/978-3-319-45525-9 |
| Summary: |
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers whether you re selling luxury products or high value bespoke professional services is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physical |
| Carrier Form: | 1 online resource(xxx,226pages): illustrations |
| ISBN: | 9783319455259 |
| Index Number: | HF5438 |
| CLC: | F713.3 |
| Contents: | Chapter1.-Luxury Advisors Chapter2 -- Luxury Customers: Understand Luxury Chapter 3 -- Luxury Selling Chapter 4 -- The 7 Steps of Active Selling. |