ROI fundamentals:why and when to measure ROI

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Bibliographic Details
Main Authors: Phillips Patricia Pulliam
Group Author: Phillips Jack J 1945-
Published: Pfeiffer,
Publisher Address: San Francisco
Publication Dates: c2008.
Literature type: Book
Language: English
Series: The measurement and evaluation series ; 1
Subjects:
Carrier Form: xxix, 146 p.: ill. ; 23 cm.
ISBN: 9780787987169 (pbk.)
0787987166 (pbk.)
Index Number: F272
CLC: F272.92
F275
Call Number: F275/P562
Contents: "An essential knowledge resource"--P. [4] of cover.
Includes bibliographical references (p. 131-132) and index.