Screen LibraryLive sports media : the what, how and why of sports broadcasting /
"In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy award-winning producer at ESPN, at a time of seismic shifts in the industry. Technological advances and th...
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| Main Authors: | |
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| Published: |
Routledge, Taylor & Francis Group,
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| Publisher Address: | New York : |
| Publication Dates: | 2022. |
| Literature type: | Book |
| Language: | English |
| Edition: | Second edition. |
| Subjects: | |
| Summary: |
"In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy award-winning producer at ESPN, at a time of seismic shifts in the industry. Technological advances and the proliferation of sports content across multiple media platforms have increased accessibility to sports events of all kinds across the world. Shifts in viewing habits and audience preferences are changing the dynamic of the sports media and the sports industry as a whole. The result: more power for some sectors and diminished power for many others, to which professionals in the field need to rapidly adapt. This second edition has been substantially updated to explore the impact of COVID-19 disruptions on sports, the growth of women's sports broadcasting and evolving sports, as well as political statements made in sports, Black Lives Matter, and "taking a knee." It illustrates the origins, impact, reach, economics, production, and presentation of sports on video media--including, but not limited to, television. It takes the reader behind the scenes to describe the forces and processes that have shaped and continue to change sports content, its delivery and how it connects with fans. Dennis Deninger draws from his experiences as an expert in the industry to expose how the choices and decisions that are now being made affect the programming, content, storytelling, production, advertising, and delivery of the sports broadcasting that we will see next season, and how it will evolve in the years to come. This practical, entertaining book provides insights into sports broadcasting that sports management, media, and journalism students and learning practitioners will not find anywhere else"-- |
| Carrier Form: | xvi, 230 pages : illustrations (black and white) ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780367761219 0367761211 9780367761202 0367761203 |
| Index Number: | GV742 |
| CLC: | G80-05 |
| Call Number: | G80-05/D394/2nd ed. |
| Contents: | The sports and media partnership -- The beginnings of televised sport -- The modern era creates a new sports TV reality -- Pro football was made for television -- ESPN becomes the first 24/7 connection to sports -- Programming sports for viewers and advertisers -- Producing lives sports broadcasts -- Live sports commentary and analysis -- Sports coverage that spans the globe -- Advertising drives the sports engine -- The power game -- How politics and government influence sports television -- the social and cultural impact of televised sport -- Coming up next. |