Screen LibraryHandbook on research in relationship marketing /
Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hyp...
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| Group Author: | ; ; |
|---|---|
| Published: |
Elgar,
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| Publisher Address: | Cheltenham : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary. This Handbook describes the emergence of relationship marketing as an area of increasing interest, and outlines its potential and future development as a key tool for businesses ... |
| Carrier Form: | viii, 344 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781848443686 : 1848443684 |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/H236-3 |