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Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey /

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Bibliographic Details
Group Author: Pomirleanu, Nadia; Mariadoss, Babu John; Schibrowsky, John
Published: Cambridge Scholars Publishing,
Publisher Address: Newcastle upon Tyne, UK :
Publication Dates: 2022.
Literature type: Book
Language: English
Subjects:
Target marketing.
Branding (Marketing)
Relationship marketing.
Customer relations.
Carrier Form: xv, 160 pages : illustrations ; 22 cm
Bibliography: Includes bibliographical references.
ISBN: 9781527580343
1527580342
Index Number: HF5415
CLC: F713.5
Call Number: F713.5/E965

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