市场竞争高级谋略库

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Bibliographic Details
Main Authors: 陈彦杰 (陈彦杰主编)
Published: 学苑出版社
Publisher Address: 北京
Publication Dates: 1993
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 280页: ; 19cm
ISBN: 7-5077-0500-5
Index Number: F713
CLC: F713.5
Contents: 本书从社会需求、顾客心理、价格、商品组合、广告宣传等方面介绍了市场竞争的谋略。