Screen LibraryBuilding the brand-driven business：operationalize your brand to drive profitable growth
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
San Francisco,
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| Publisher Address: | Jossey-Bass |
| Publication Dates: | c2002. |
| Literature type: | Book |
| Language: | English |
| Series: |
Jossey-Bass business & management series |
| Subjects: | |
| Carrier Form: | xv, 299 p.: ; 23 cm. |
| ISBN: | 0787962554 |
| Index Number: | F760 |
| CLC: |
F760.5 F273.2 |
| Call Number: | F760.5/D264 |