Building the brand-driven business:operationalize your brand to drive profitable growth
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Main Authors: | |
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Group Author: | |
Published: |
San Francisco,
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Publisher Address: | Jossey-Bass |
Publication Dates: | c2002. |
Literature type: | Book |
Language: | English |
Series: |
Jossey-Bass business & management series |
Subjects: | |
Carrier Form: | xv, 299 p.: ; 23 cm. |
ISBN: | 0787962554 |
Index Number: | F760 |
CLC: |
F760.5 F273.2 |
Call Number: | F760.5/D264 |