Screen Library奢侈孕育品牌 = Luxury brand
Saved in:
| Main Authors: | |
|---|---|
| Published: |
学林出版社
|
| Publisher Address: | 上海 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 121页: 图 ; 24cm |
| ISBN: | 978-7-80730-393-0 |
| Index Number: | F76 |
| CLC: |
F76 F713.55 |
| Call Number: | F76/1231 |
| Contents: | 本书从“奢侈消费”概念入手，阐释了“奢侈孕育品牌”的观点，并对卡地亚、迪奥、雅诗兰黛等国际著名奢侈品牌的成功运营手法进行了剖析，最后还对世界顶级奢侈品牌作了简略介绍。 |