Pricing and revenue optimization

Saved in:
Bibliographic Details
Main Authors: Phillips Robert L (Robert Lewis), 1955-
Published: Stanford Business Books,
Publisher Address: Stanford, Calif.
Publication Dates: 2005.
Literature type: Book
Language: English
Subjects:
Carrier Form: xii, 355 p.: ill. ; 26 cm.
ISBN: 0804746982 (cloth : alk. paper)
9780804746984 (cloth : alk. paper)
Index Number: F714
CLC: F714.1
Call Number: F714.1/P562
Contents: Includes bibliographical references (p. [337]-343) and index.
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.