Pricing and revenue optimization
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Main Authors: | |
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Published: |
Stanford Business Books,
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Publisher Address: | Stanford, Calif. |
Publication Dates: | 2005. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xii, 355 p.: ill. ; 26 cm. |
ISBN: |
0804746982 (cloth : alk. paper) 9780804746984 (cloth : alk. paper) |
Index Number: | F714 |
CLC: | F714.1 |
Call Number: | F714.1/P562 |
Contents: |
Includes bibliographical references (p. [337]-343) and index. Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance. |