Screen LibraryThe upside：the 7 strategies for turning big threats into growth breakthroughs
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Crown Business,
|
| Publisher Address: | New York |
| Publication Dates: | 2007. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | viii, 270 p.: ill. ; 24 cm. |
| ISBN: |
9780307351012 0307351017 |
| Index Number: | F272 |
| CLC: | F272.3 |
| Call Number: | F272.3/S634 |
| Contents: |
Includes bibliographical references (p. 241-258) and index. Introduction : from risk to opportunity -- Changing the odds : why 90% right often = 0 : how to improve the odds on your most important project -- Why do customers surprise us? : reducing customer risk through knowing, not guessing, what they want -- The fork in the road : transition risk and the secret of double-betting -- Unbeatable : surviving the arrival of the unique competitor -- Powerful, proud, and vulnerable : rethinking your business design to protect your brand -- When nobody makes money : partnering with rivals to escape a no-profit zone -- When your business stops growing : inve |