Screen LibraryBusiness model generation : a handbook for visionaries, game changers, and challengers /
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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| Main Authors: | |
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| Group Author: | ; ; |
| Published: |
Wiley,
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| Publisher Address: | Hoboken, New Jersey : |
| Publication Dates: | [2010] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. |
| Carrier Form: | 278 pages : illustrations (some color) ; 19 x 24 cm |
| Bibliography: | Includes bibliographical references (page 276). |
| ISBN: |
9780470876411 0470876417 |
| Index Number: | HD30 |
| CLC: | F272 |
| Call Number: | F272/O855-1 |
| Contents: |
Definition of a business model -- The 9 building blocks -- The business model canvas -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- Business model design process. |