Screen LibraryMedia literacy and semiotics
"Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. Th...
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| Literature type: | Electronic Software eBook |
| Language: | English |
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| Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230115514 |
| Summary: |
"Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. This volume provides a lucid presentation and discussion of the sometimes quite ingenious strategies and techniques exploited by the media to persuade the public to embrace a particular point of view, or to purchase a product or service. In this sense, it provides the reader with the necessary tools to e |
| Item Description: |
Electronic book text. Epublication based on: 9780230108288. |
| Carrier Form: | 194 p. |
| ISBN: |
9780230108271 9780230115514 : 0230115519 : |
| CLC: | G206.3 |
| Contents: | Introduction: Media Literacy and Semiotics * Media Literacy and Semiotics * Chapter Two: The Necessary Ambiguity of Communication * Power and Proxy in Media Semiotics * Audiences and the Semiotics of Space * Entertainment, Culture, Ideology, and Myth * The Narrative Semiotics of The Daily Show * News, Culture, Information, and Entertainment * Glossary. |