引爆移动:通过移动技术和工具驱动业绩增长 = Go mobile:location-based marketing, apps, mobile optimized ad campaigns, 2D codes, and other mobile strategies to grow your business
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Main Authors: | ; |
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Group Author: | ; |
Published: |
电子工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2013 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 12,224页: ; 24cm |
ISBN: | 978-7-121-19099-5 |
Index Number: | F713 |
CLC: | F713.365.2 |
Call Number: | F713.365.2/1288 |
Contents: | 本书分为4部分,分别介绍了移动营销的现状,如何开展移动营销活动并获取成功,短信、移动网站、移动应用等各种移动营销工具的使用策略,移动营销的投资回报、B2B移动营销及成功的移动营销的法则。 |