当代广告学

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Bibliographic Details
Main Authors: 美 阿伦斯 威廉 (著); 美 Arens William F. (著)
Group Author: 丁俊杰 (译); 程坪 (译); 钟静 (译); 康瑾 (译)
Published: 人民邮电出版社
Publisher Address: 北京
Publication Dates: 2005
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 746页: 图 ; 26cm
ISBN: 7-115-12776-X
Index Number: F713
CLC: F713.80
Call Number: F713.80/7224-1
Note: 书名原文:Contemporary Advertising