Cover is for reference only

Insights, innovation, and analytics for optimal customer engagement /

"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--

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Bibliographic Details
Group Author: Nagaraj, Samala, 1980-
Published: IGI Global Publisher of Timely Knowledge,
Publisher Address: Hershey :
Publication Dates: [2021]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Customer relations > Management.
Branding (Marketing)
Consumer satisfaction.
Summary: "This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--
Item Description: "Premier Reference Source"--cover.
Carrier Form: xx, 334 pages : illustrations, forms ; 26 cm.
Bibliography: Includes bibliographical references (pages 279-327) and index.
ISBN: 9781799868644
1799868648
Index Number: HF5415
CLC: F713.55
Call Number: F713.55/I592

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