Screen LibraryThe new intellectual property of health : beyond plain packaging /
This book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising of certain health-related goods. The key goods examined are tobacco, alcohol, food, and pharmaceuticals. Ch...
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| Group Author: | ; |
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| Published: |
Edward Elgar Publishing,
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| Publisher Address: | Cheltenham, UK : |
| Publication Dates: | [2016] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
This book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising of certain health-related goods. The key goods examined are tobacco, alcohol, food, and pharmaceuticals. Chapters focusing on both distinct policy areas and specific country examples serve to unearth the inherent tension emerging between these new measures as well as other categories of public health measures and IP regimes. |
| Carrier Form: | xiv, 357 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781784718787 (cased) : 1784718785 |
| Index Number: | K3570 |
| CLC: | R19-05 |
| Call Number: | R19-05/N532 |
| Contents: | Introduction: setting the scene / Alberto Alemanno and Enrico Bonadio -- Part 1: legal and policy issues -- 1. Unpack the pack: plain packaging and other standardization requirements in the light of behavioural sciences / Alberto Alemanno -- 2. On the nature of trademark rights: does trademark registration confer positive or negative rights? / Enrico Bonadio -- 3. Trademarks, tobacco, health -- brokerage by fundamental rights? / Matthew Elsmore -- 4. Trademarks in the pharmaceutical sector: the dynamic between brands, proprietary names and labelling regulation / Jeremy Blum -- 5. The interfa |