Data mining for design and marketing / edited by Yukio Ohsawa, Katsutoshi Yada.

Saved in:
Bibliographic Details
Group Author: (Yukio), 1968-; Yada Katsutoshi.; Ohsawa Y.
Published: CRC Press,
Publisher Address: Boca Raton
Publication Dates: c2009.
Literature type: Book
Language: English
Series: Chapman & Hall/CRC data mining and knowledge discovery series
Subjects:
Carrier Form: 319 p.: ill., maps ; 25 cm.
ISBN: 9781420070194 (hardcover : alk. paper)
1420070193 (hardcover : alk. paper)
Index Number: TB47
CLC: TB47
TP311.13
Call Number: TP311.13/D232-22
Contents: "A Chapman & Hall book."
Includes bibliographical references and index.
Sensing values in designing products and markets on data mining and visualizations / Yukio Ohsawa -- Reframing the data-mining process / David Bergner and Ozgur Eris -- The use of online market analysis systems to achieve competitive advantage / Lihua Zhao, Mark D. Uncles, and Gary Gregory -- Finding hierarchical patterns in large POS data using historical trees / Takanobu Nakahara and Hiroyuki Morita -- A method to search ARX model orders and its application to sales dynamics analysis / Kenta Fukata ... [et al.] -- Data mining for improved web site design and enhanced marketing / Asem Omari -- Discourse analysis and creativity support for concept product design / Noriko Imafuji Yasui, Xavier Llorà, and David E. Goldberg -- Data crystallization with human interactions applied for designing new products / Kenichi Horie, Yoshiharu Maeno, and Yukio Ohsawa -- Improving and applying chance discovery for design analysis / Brett Bojduj -- Mining for influence leaders in global teamwork projects / Renate Fruchter ... [et al.] -- Analysis framework for knowledge discovery related to persuasion process conversation logs / Wataru Sunayama and Katsutoshi Yada -- Association bundle-based market basket analysis / Wenxue Huang ... [et al.] -- Formal concept analysis with attribute priorities / Radim Belohlavek and Vilem Vychodil -- Lietrature categorization system for automated database retrieval of scientific articles based on dedicated taxonomy / Lukáš Pichl ... [et al.] -- A data-mining framework for designing personalized e-commerce support tools / Timothy Maciag ... [et al.] -- An adjacency matrix approach for extracting user sentiments / Bin Shi and Kuiyu Chang -- Visualizing RFID tag data in a library for detecting latent interest of users / Yukio Ohsawa, Takuma Hosoda, and Takeshi Ui.