Data mining for design and marketing / edited by Yukio Ohsawa, Katsutoshi Yada.
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Group Author: | ; ; |
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Published: |
CRC Press,
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Publisher Address: | Boca Raton |
Publication Dates: | c2009. |
Literature type: | Book |
Language: | English |
Series: |
Chapman & Hall/CRC data mining and knowledge discovery series |
Subjects: | |
Carrier Form: | 319 p.: ill., maps ; 25 cm. |
ISBN: |
9781420070194 (hardcover : alk. paper) 1420070193 (hardcover : alk. paper) |
Index Number: | TB47 |
CLC: |
TB47 TP311.13 |
Call Number: | TP311.13/D232-22 |
Contents: |
"A Chapman & Hall book." Includes bibliographical references and index. Sensing values in designing products and markets on data mining and visualizations / Yukio Ohsawa -- Reframing the data-mining process / David Bergner and Ozgur Eris -- The use of online market analysis systems to achieve competitive advantage / Lihua Zhao, Mark D. Uncles, and Gary Gregory -- Finding hierarchical patterns in large POS data using historical trees / Takanobu Nakahara and Hiroyuki Morita -- A method to search ARX model orders and its application to sales dynamics analysis / Kenta Fukata ... [et al.] -- Data mining for improved web site design and enhanced marketing / Asem Omari -- Discourse analysis and creativity support for concept product design / Noriko Imafuji Yasui, Xavier Llorà, and David E. Goldberg -- Data crystallization with human interactions applied for designing new products / Kenichi Horie, Yoshiharu Maeno, and Yukio Ohsawa -- Improving and applying chance discovery for design analysis / Brett Bojduj -- Mining for influence leaders in global teamwork projects / Renate Fruchter ... [et al.] -- Analysis framework for knowledge discovery related to persuasion process conversation logs / Wataru Sunayama and Katsutoshi Yada -- Association bundle-based market basket analysis / Wenxue Huang ... [et al.] -- Formal concept analysis with attribute priorities / Radim Belohlavek and Vilem Vychodil -- Lietrature categorization system for automated database retrieval of scientific articles based on dedicated taxonomy / Lukáš Pichl ... [et al.] -- A data-mining framework for designing personalized e-commerce support tools / Timothy Maciag ... [et al.] -- An adjacency matrix approach for extracting user sentiments / Bin Shi and Kuiyu Chang -- Visualizing RFID tag data in a library for detecting latent interest of users / Yukio Ohsawa, Takuma Hosoda, and Takeshi Ui. |