工业品营销 = Business marketing: connecting strategy, relationships, and learning
Saved in:
Main Authors: | ; |
---|---|
Group Author: | |
Published: |
清华大学出版社
|
Publisher Address: | 北京 |
Publication Dates: | 2011 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 638页: ; 26cm |
ISBN: | 978-7-302-24837-8 |
Index Number: | F764 |
CLC: | F764 |
Call Number: | F764/2292 |
Contents: | 本书阐述了工业品服务的内涵,融入了更多全球性的案例和话题。全书共分四个部分,包括:工业品市场与工业品营销、创造价值的基础、工业品营销规划、管理营销项目以及客户。 |