Demand driven:six steps to creating an ecosystem of demand for your business

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Bibliographic Details
Main Authors: Manning Bo.
Group Author: Thorne Chris.
Published: McGraw-Hill,
Publisher Address: New York
Publication Dates: c2003.
Literature type: Book
Language: English
Subjects:
Carrier Form: xi, 174 p.: ill. ; 24 cm.
ISBN: 0071400362
Index Number: F713
CLC: F713.5
Call Number: F713.5/M283
Contents: Includes bibliographical references and index.
Becoming demand driven -- Step 1 : understand customer demand by mapping your customer ecosystem -- Step 2 : leverage ecosystem partners to take advantage of indirect demand -- Step 3 : build adaptive strategies to become demand driven -- Step 4 : use i