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The new marketing era：marketing to the imagination in a technology-driven world

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Bibliographic Details
Main Authors: Postma Paul
Published: McGraw-Hill,
Publisher Address: New York
Publication Dates: c1999.
Literature type: Book
Language: English
Subjects:
Marketing > Technological innovations
Marketing > Psychological aspects
Consumer behavior
Carrier Form: xii, 175 p.: ill. ; 24 cm.
ISBN: 0070526753
Index Number: F713
CLC: F713.5
Call Number: F713.5/P858
Contents: Includes bibliographical references and index.

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