Screen LibraryBeyond competitive advantage : how to solve the puzzle of sustaining growth while creating value /
"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the p...
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| Main Authors: | |
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| Published: |
Harvard Business Review Press,
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| Publisher Address: | Boston, Massachusetts : |
| Publication Dates: | [2016] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth. Beyond Competitive Advantage provides guidance to the thoughtful strat |
| Carrier Form: | xii, 207 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781633690004 1633690008 |
| Index Number: | HD30 |
| CLC: | C934 |
| Call Number: | C934/Z54 |
| Contents: |
Creating the Corporate Theory -- Foresight, Insight, and Cross-Sight -- The Uniqueness Imperative -- Moral Hazard or Market for Lemons? -- Putting Value Together -- Make or Buy? -- Shaping External Relationships -- Mobilizing for Value -- The Dynamic Design of the Organization -- Leading the Corporate Theory. |