Screen Library复兴文明. 中国文化产业实战经验智典 = Renaissance of Chinese civilization. Operation guide of Chinese cultural industry in practical experience
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| Main Authors: | |
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| Published: |
陕西师范大学出版总社
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| Publisher Address: | 西安 |
| Publication Dates: | 2019 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 25,483页: 图 ; 26cm |
| ISBN: | 978-7-5695-0378-4 |
| Index Number: | G124 |
| CLC: | G124 |
| Call Number: | G124/1282 |
| Contents: | 本书提倡以“智慧”创造文化产业项目，繁荣文化产业事业。为此，作者从项目、平台、资本、人才等四个方面出发，提出了“智”式十二章，即“智”造文化精品项目、“智”盈文化财富盛宴、“智”识文化品牌塑造、“智”取文化扶持政策、“智”集文化融资渠道、“智”谋企业经营战略、“智”通文化全IP产业、“智”融PPP资源对接、“智”赢文化土地资源、“智”策文化营销创意、“智”拥互联网+文化、“智”达上市宏图伟业，从而做好文 |