Screen LibraryDefending the brand：aggressive strategies for protecting your brand in the online arena
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| Main Authors: | |
|---|---|
| Published: |
American Management Association,
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| Publisher Address: | New York |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 268 p.: ill. ; 24 cm. |
| ISBN: | 0814407544 |
| Index Number: | F713 |
| CLC: |
F713.36 F273.2 F760.5 |
| Call Number: | F760.5/M981 |
| Contents: |
Includes bibliographical references and index. Digital brand abuse -- The dark side -- Objectionable content -- Pornography -- Adult entertainment -- Child pornography -- Hate, violence, and extremism -- Gambling -- Parody -- Defining "objectionable" -- Who's at risk? -- What to do -- The business case -- Boardroom summary -- The opportunities and threats of online commentary -- The rumor mill -- Financial earnings -- Early warning -- Information security -- Other security and liability threats -- The world's largest focus group -- Activism and "sucks" sites -- Nobody is immune -- Managing risk -- Buried treasure -- The business case -- |