Marketing leadership in hospitality and tourism:strategies and tactics for competitive advantage
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Main Authors: | |
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Group Author: | ; |
Published: |
Pearson,
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Publisher Address: | Upper Saddle River, N.J. |
Publication Dates: | c2007. |
Literature type: | Book |
Language: | English |
Edition: | 4th ed. |
Subjects: | |
Carrier Form: | xxv, 661 p.: col. ill., maps ; 28 cm. |
ISBN: |
0131182404 9780131182400 |
Index Number: | F713 |
CLC: |
F713.50 F719 |
Call Number: | F719/L675-2/4th.ed. |
Contents: |
Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Includes bibliographical references and indexes. |