Marketing leadership in hospitality and tourism:strategies and tactics for competitive advantage

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Bibliographic Details
Main Authors: Shoemaker Stowe
Group Author: Lewis Robert C 1930-; Yesawich Peter Charles 1950-
Published: Pearson,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2007.
Literature type: Book
Language: English
Edition: 4th ed.
Subjects:
Carrier Form: xxv, 661 p.: col. ill., maps ; 28 cm.
ISBN: 0131182404
9780131182400
Index Number: F713
CLC: F713.50
F719
Call Number: F719/L675-2/4th.ed.
Contents: Lewis's name appears first on the earlier edition.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.