Screen Library营销学精要 = Marketing essentials
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| Main Authors: | ; ; |
|---|---|
| Group Author: | ; |
| Published: |
电子工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
世界权威教材精要译丛 |
| Subjects: | |
| Carrier Form: | 363页: ; 24cm |
| ISBN: | 978-7-121-03780-1 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/3347 |
| Contents: | 本书突出营销学的整体框架，将营销学最新基本概念和原理与当代真实的案例有机地融合在一起，每个章节都结合案例来解释概念和原理。全书贯穿全球营销的视角并设置多个与当今经济生活的发展趋势相结合的专栏条目，有助于读者了解新经济生活中营销活动的新发展。 |