Screen LibraryThe cult of creativity : a surprisingly recent history /
"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists,...
Saved in:
| Main Authors: | |
|---|---|
| Published: |
The University of Chicago Press,
|
| Publisher Address: | Chicago, IL : |
| Publication Dates: | 2023. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress"-- |
| Carrier Form: | 253 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780226657851 022665785X |
| Index Number: | BF408 |
| CLC: | G305 |
| Call Number: | G305/F834 |
| Contents: |
Introduction -- Between the commonplace and the sublime -- The birth of brainstorming -- Creativity as self-actualization -- Synectics at the shoe -- The creative child -- Revolution on Madison Avenue -- Creativity is dead... -- From progress to creativity -- Long live creativity -- Conclusion: What is to be done? |