国家行销:建构国家财富的策略性方针

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Bibliographic Details
Main Authors: Kotler Philip (著); Jatusripitak Somkid (著); Maesincee Suvit (著); 陈锦秀 (主编)
Group Author: 邹继礎 (译)
Published: 远流出版事业股份有限公司
Publisher Address: 台北
Publication Dates: 2000
Literature type: Book
Language: Chinese
Series: 实战智慧丛书 ; 250
Subjects:
Carrier Form: 451页: ; 20cm
ISBN: 957-32-3908-6
Index Number: F127
CLC: F127.58
Call Number: F127.58/7282
Note: 书名原文:The Marketing of Nations:A Strategic Approach to Building National Weelth