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Marketing analytics : data-driven techniques with Microsoft Excel /

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Bibliographic Details
Main Authors: Winston, Wayne L (Author)
Published: John Wiley & Sons,
Publisher Address: Indianapolis, IN :
Publication Dates: [2014]
Literature type: Book
Language: English
Subjects:
Microsoft Excel Computer file
Marketing research > Data processing
Electronic spreadsheets
Item Description: Includes index.
Carrier Form: xxx, 690 pages : illustrations ; 24 cm
ISBN: 9781118373439 (paperback) :
111837343X (paperback)
Index Number: HF5415
CLC: F713.52-37
Call Number: F713.52-37/W783

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