Great store design /
Glamorous, fascinating, and sometimes even magical: the flagship stores of the biggest brands combine interior design and product presentation to create a unique melange of style and image. Stores serve as a window into a very special world whether they are a concept store, pop-up store or a shrine...
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Group Author: | |
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Published: |
teNeues,
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Publisher Address: | Kempen : |
Publication Dates: | [2015] |
Literature type: | Book |
Language: |
English French German Undetermined |
Subjects: | |
Summary: |
Glamorous, fascinating, and sometimes even magical: the flagship stores of the biggest brands combine interior design and product presentation to create a unique melange of style and image. Stores serve as a window into a very special world whether they are a concept store, pop-up store or a shrine to the brand. The days are long gone when they were merely a sales floor; brands in the fashion, automotive, beauty and lifestyle sectors want to inspire shoppers with their spirit. This is what turns customers into diehard fans. Store design is the great art of staging and communicating a brand's |
Carrier Form: | 205 pages : illustrations (chiefly color) ; 33 cm |
ISBN: |
9783832732844 3832732845 |
Index Number: | NK2195 |
CLC: | TU247.2 |
Call Number: | TU247.2/G786 |