Die Reaktivierung von inneren Markenbildern am Point-of-Sale : Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays /
Saved in:
Main Authors: | |
---|---|
Published: |
Springer Gabler
|
Publisher Address: | Wiesbaden : |
Publication Dates: | [2019] |
Literature type: | Thesis Book |
Language: | German |
Series: |
Forschungsgruppe Konsum und Verhalten
Research |
Subjects: | |
Carrier Form: | xx, 278 pages : illustrations (some color), forms ; 21 cm. |
Bibliography: | Includes bibliographical references (pages [217]-253). |
ISBN: |
9783658252038 (paperback) : 3658252030 |
CLC: |
F713.83 F713.55 F713.8 |
Call Number: | WG/F713.8/H474 |