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Die Reaktivierung von inneren Markenbildern am Point-of-Sale : Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays /

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Bibliographic Details
Main Authors: Helfgen, Jennifer
Published: Springer Gabler
Publisher Address: Wiesbaden :
Publication Dates: [2019]
Literature type: Thesis Book
Language: German
Series: Forschungsgruppe Konsum und Verhalten
Research
Subjects:
Advertising
Display of merchandise
Consumer behavior
(Produktform)Paperback / softback
(BISAC Subject Heading)BUS016000
(BISAC Subject Heading)KJS
Handelsmarketing
Imagery-Forschung
Integrierte Kommunikation
Konsumentenverhalten
Shopper Marketing
(Springer Nature Marketing Classification)C
(Springer Nature Subject Code)SC513060: Consumer Behavior
(Springer Nature Subject Collection)SUCO41169: Business and Management
(BIC subject category)KJS
(VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing
Carrier Form: xx, 278 pages : illustrations (some color), forms ; 21 cm.
Bibliography: Includes bibliographical references (pages [217]-253).
ISBN: 9783658252038 (paperback) :
3658252030
CLC: F713.83
F713.55
F713.8
Call Number: WG/F713.8/H474

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